Are you Trying and Trying but Competitors are still above you in Google?
“Because You Are in Penalty, And Don’t Even Know it”
An Introduction to Google Penalties, and what it means to YOUR Business
In this article we are going to discuss some causes and remedies of these Google penalties, which unfortunately most SEO or SERPs promotion experts are totally blind to.
An Internet marketing company may build backlinks, social signals, new content, FB posts, videos and all the usual things. But it’s all a complete waste of time and money until you get out of penalty.
Many professionals come to Excluss for advice, adamant their clients are not in penalty, but soon learn the truth.
Watch this video to see how one small on-page alteration changed his ranking overnight.
You will see in the video how this web site sky-rocketed immediately after a small change was made The site shot from nowhere to front page overnight!
And that’s just one of many dozens of different penalties your web business could be under.
All the clients we have worked with had no idea they were in penalty!
Google first started to aggressively tackle spam websites way back in 2010. Google told congress recently that they made 516 updates in 2010 and tested a further 33,000 other updates!
By now, the algorithm updates number in their many thousands. Each one changing the previous results on each new search. Keeping abreast of this constantly evolving environment requires great dedication and expertise.
First came Panda…
‘If you have a website where people come to buy candles, you want to list the candles one after the other. You don’t want to have minimum 500 word articles about each candle!’
It’s not just e-commerce websites. Millions of websites are penalized by Google, just because they don’t conform to the Google algorithm’s idea of quality.
Then Came Penguin
Penguin first hit on April 24th 2012. The result was total carnage in the Internet industry.
“SEO Is DEAD” went out the world wide wailing cry. Many established SEO specialist companies left the business as their clients sites plummeted out of sight. Even Google's own shareholders were shocked at the sudden dive in revenues collected by Google from all those advert stuffed sites. It seemed they had shot themselves in the foot to most of the industry. But it was all about delivering quality content to Google searches and despite the shock waves, it worked. Penguin along with Panda before it, illuminated most of the ‘junk’ and advert stuffed sites overnight.
But this was actually good news for professional companies like Excluss who took the trouble to affiliate with Google and keep abreast with changing times and how to avoid Panda & Penguin penalties.
Take a look at what was done to a client’s site in 2 weeks! It was in Penguin penalty, and the site was nowhere in the top 200 results.
A specialized anchor balancing campaign, a few professional tweaks, and the site was back up at the top. Take a look at this 3 minute video case study:
Other Penalties can be:-
Exact Match Domain Penalty [EMD] EMD updates and penalties include elements of both Penguin and Panda. Basically it means if you have a domain name that matches or partially matches the main keyword, you need to be even more careful of the Penguin. But again, so long as you know what to do or seek professional advice, it’s not a problem.
Manual Penalties A manual penalty is like it says, manual. Your site is reviewed manually by a Google employee, and that employee then decides he doesn't’t like something about it! If you have an account with Google they actually tell you if you are under a manual penalty.
Unfortunately all these changes in Google's algorithms have opened the door to something of far greater danger to every business on the internet.
Negative SEO Attack [NSA]
What exactly are they? Well you could put into the category of cyber-attacks, extortion or even corporate terrorism. Another person (normally a competitor) can easily launch a silent and undetectable campaign against your website, without even the need to hack it first! Meaning anyone with limited knowledge could carry out an NSA. All it can take is half an hour’s work and the competitor site goes straight into penalty with Google and disappears from search.
What this means is that deliberately sending a competing site into penalty with NSA's is now a widespread tactic.
Bad Links Your competitor builds ‘bad links’ to your website from adult, gambling, low quality, or even banned sites. They can create a link wheel to get you hit with a Google penalty. Done by using a group of websites linked to each other. If a competitor does this successfully enough, Google could even ban your site. While some NSAs will only target a specific page on your site, others can target your entire website. Destroying your business and revenues instantly.
Bad Anchor Text This is achieved by a link using anchor text that is not related to the page on which it exists or linked to. It is a common that an NSA may use both this and ‘bad links’ together to achieve more devastating results.
Domain Redirects A 301 redirect passes all the ranking power, good or bad to the redirected page. So a competitor may put 301 redirects from bad or banned domains to your site including adult, pharmacy, gambling sites etc.
Profile NSA’s A number of companies are engaged in creating fake profiles to NSA impact their competitor’s business. Running blog spams with competitor’s link or spamming people with competitor’s domain name are two common types NSA.
Site Hacking So far we have only dealt with methods that can be used by anyone without the need or knowledge to hack into your site, which is a lot easier than you may realize. There are maybe a million hackers out there some only 9 years old! They have nothing better to do than hack into other people’s websites just for the fun of it or, for more malicious reasons such as planting a virus or distributing banned material. While others may charge $100 to hack a site. WordPress hacks and SQL Injection are two common tactics used in negative SEO. Security in the site implementation and secure managed hosting can illuminate this.
What this means is that Negative SEO (deliberately sending competing site into penalty) is now a widespread tactic…
You could be multi million pound corporate or small local business. You will wake up one morning and all those orders from all those people that bought your goods because you were on Google's front page….. They won’t come anymore!! Your internet business is destroyed because you didn't’t even know it could happen that easily. Excluss are one of the few professional companies in the world that can put measures in place to prevent and overcome NSA.
At Excluss we have successfully employed specialized techniques to protect our clients from suffering the enormous cost financially of an NSA.
Below are a few of Google and Mozcast’s own stats!
There have been 5 Penguin updates, but Google have only divulged details for 2 out of those 5.
There have been 27 Panda updates but Google only announced 13 of them.
Respected website Mozcast recorded over 10% of sites have been hit with NSA’s
Hundreds of thousands of Companies, SEO professionals, webmasters and internet marketers worldwide have been turned upside down by the unrelenting release of new Google algorithms so far. AND there are plenty more to come.
Negative SEO is a serious issue and should be handled carefully by professionals experienced with and of long standing with Google.
Contact us HERE or +1876 543 3998 Harbour View, Kingston 17, Jamaica. UK Excluss London +447914 118175