Importance of Facebook for tourism
While your website is your best sales representative, your Facebook page is your best Public Relations representative. Therefore, it is vitally important your hotels facebook page engages your facebook fans. Below are five simple tips to make your hotel facebook page a successful media promotion.
- Design the page with good logo and photos :
The most visible characteristic of a hotel facebook page is the logo and page on facebook. Display your logo in an unexpected way. Provide a strong keyword rich overview page that’s both informational and fun. When creating your hotels facebook page ensure that it reflects the colours, textures and the experiences that your accommodation offers.
- Tag your photos & spread the word:
Images are the second factor behind influencing the potential clients choice. Facebook is great at sharing pictures and engaging users – every day over a 100 million photos are tagged on facebook. So, ask your guests if you can take pictures with them, then tag them on facebook. Your hotel will be seen by many of their friends.
- Ensure a clear menu to entice users:
Having an easy-to-use and user-friendly navigation on your companies facebook page is a decisive factor for how engaged your visitors are going to be. Bad navigation and usability can lead to visitors abandoning your facebook page. Keep it simple. Don’t try to overwhelm people with lots of options: 3 or 4 menu items are enough to overview special offers and a map are sufficient.
- Promotions encourage visitors to come back:
It is important to provide social incentives to website visitors so they choose your hotel over the competition. Creating special offers on your facebook page will create a loyal following. .
- List your options on the facebook page :
Provide on your facebook page the ability for visitors to check costs and availability and make purchases.
This is just a simple overview and there is much more that can be done to raise your hotels profile. Contact EXCLUSS for more information on hotel promotions in Jamaica.
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